BlackBerry’s reign is coming to end

The Blackberry. It’s the best advertising smartphone device in the US. Just this quarter, RIM took a third of the United States’ total smartphone market share.

Other than even with the enormous sales, RIM and its proprietary BlackBerry OS are slowly falling in popularity among the world’s smartphone users.

RIM has always marketed its mobile devices to the heavy business user. The BlackBerry is still favorite in the office world, but it’s changing rapidly. With Android and iOS offering better email integration across all the major communications players, businesses are finding tighter and easier integration with the aforesaid platforms versus what they were forced to use with RIM's offering.