Thursday, January 20, 2011

T-Mobilet USA talks future, Deutsche Telekom weaning it off lifeline

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T-Mobilet USA talks future, Deutsche Telekom weaning it off lifeline - Germany's Deutsche Telekom, better known in the States as T-Mobile USA's disciplinarian parent was out in New York today chatting up its American division's prospects for the future, and execs from both sides of the pond had quite a bit to say. The biggest outstanding concerns for the carrier revolve around revenue and customer churn -- which, let's be honest, are the core benchmarks that any carrier in the world is looking to improve -- and the division's CEO Philipp Humm just announced a series of initiatives to help get those numbers in line. On the churn side, they're "going big with Android" to combat the iPhone, continuing to roll out WiFi calling to alleviate network coverage issues, and tightening up "risk management" issues that have let some bill deadbeats slip through the cracks. Funny to think that non-payment is a big enough issue to be a revenue risk for these guys, but it's true.

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