New Industrial Design of iPhone's

New Industrial Design of iPhone's - At first sight, this new iPhone's industrial design seems so different from the previous two generations that it could be discarded as just a provisional case. Even while the finish is so perfect that it feels right out of the factory, some of the design language elements that are common to all Apple products are not there. Gone is the flushed screen glass against the metal rim. Gone is the single volume button, replaced by two separate ones. Gone is the seamless rim, and gone are the tapered, curved surfaces.

Despite that, however, this design is not a departure. Not when you frame it with the rest of the Apple product line. It's all the contrary: This new iPhone gets back to the simplicity of the iMac and the iPad. In fact, you can argue that the current iPhone 3GS—with its shiny chrome rim and excessively curved back—is out of place compared to the hard edges and Dieter-Ramish utilitarianism of the iMac and the iPad. Next to the iPad, for example, the new iPhone makes sense. It has the same feeling, the same functional simplicity.

But why the black plastic back, instead of going with an unibody aluminum design? Why the two audio volume buttons? Why the seams? And why doesn't the back have any curvature at all?